Healthy Eating for Everyone
UnitedHealthcare is betting that Sesame Street can help low-income families make food choices that are both affordable and nutritious for young children. And that's critical, because one of the effects of a lower income is kids not eating the right kinds of foods, which can lead to obesity-related conditions such as hypertension, diabetes and heart disease problems.
UnitedHealthcare Community & State is the UnitedHealthcare company dedicated to serving low-income adults and children. We're partnering with the Sesame Workshop to promote healthy eating habits for families who struggle with food insecurity, which affects one out of every five children. A new initiative called Food for Thought: Eating Well on a Budget is a bilingual, multimedia outreach program designed to help support families who are coping with uncertain or limited access to affordable, nutritious food.
Food for Thought leverages the attention-grabbing power of the Muppets to teach families the importance of sound nutrition even in the face of difficult economic or social conditions. The program will provide families with the knowledge they need in order to take action. By actively engaging the social, emotional, and nutritional concerns that are part of food insecurity, they can make positive changes in their family diets that last a lifetime.
Food for Thought kits include an original DVD starring the Muppets and a documentary showing how families can maintain healthy habits on a budget. There is also a children's storybook, kid-friendly recipes and a parent/caregiver guide. In addition, UnitedHealthcare Community & State will send supporting messages and information to the low-income and vulnerable populations it serves in public sector health care programs via the Web, physician mailings, member mailings and newsletters to 3 million members.
As an expansion of this partnership, UnitedHealthcare is an on-air sponsorship of Sesame Street, which debuted on September 27.
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