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ARTICLE Project NOT ME Diabetes Prevention

According to the Centers for Disease Control and Prevention, at least one in three Americans born today will develop diabetes in their lifetime, and people with prediabetes are at a high risk of developing type 2 diabetes.1


The good news is that people can lower their chances of getting diabetes through moderate weight loss – as little as 5-7% of their body weight. Project NOT ME is a research study for adults who may be at risk for developing type 2 diabetes, and aims to teach evidence-based strategies for healthy eating, being active and dealing with day-to-day situations in a healthier way.


The program lasts for 12 months. For the first five months, participants engage in weekly home-based activities, including a weigh-in, viewing videos through Comcast On Demand, and using paper and online tracking tools to help achieve a healthier weight. They also receive encouraging phone calls to help maintain motivation and progress.


Starting with month 5, participants are engaged in follow-up surveys, maintenance and monthly weigh-ins. The program concludes with a final weigh-in in month 12.


Enrollment began in February, and includes 300 participants in Philadelphia, Pa., and Knoxville, Tenn. Participants are not required to have UnitedHealthcare health insurance, but do need to:


  • Be 18 years of age or older
  • Struggle with extra weight
  • Have at least one risk factor for type 2 diabetes
  • Have no other medical conditions which would make participation unsafe
  • Be a current Comcast subscriber with On Demand service

More information is available online at projectnotmedp.com.


Project NOT ME demonstrates when people are more engaged in daily decisions that affect their health and wellness, they can work to achieve a better health outcome and live a healthier life.



  1. CDC Diabetes: Successes and Opportunities for Population-Based Prevention and Control – At a Glance 2011. November 2011.