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Approximately one year ago, the UnitedHealthcare Community Plan of Florida discovered a little-known website called

The team soon realized the countless possibilities that the fun and interactive site could offer to providers and community partners who need innovative solutions to help deal with the epidemic of sedentary children and childhood obesity. is an interactive virtual trainer available at no additional cost that is designed specifically for children between the ages of 6 and 12. Users can log on to the website and participate in workouts by certified professionals that change daily to help prevent boredom. The website also contains important information on nutrition and offers tips on healthy snacking.

During the State of Florida's Children's Week at the Capitol celebration in January 2012, UnitedHealthcare officially began its new relationship with and introduced the website by pairing it with UnitedHealthcare's popular Dr. Health E. Hound® fitness challenge. The challenge is an event where children participate in a series of short exercises that helps them understand their own fitness levels.

More than 650 kids participated in last year's celebration, with an additional 350 in a similar event the following month.

UnitedHealthcare of Florida Community Plan's next efforts are focused on engaging 224 pediatric offices throughout the state by supplying colorful posters and prescription pads to providers to offer a fun way of communicating the availability of the fitness website to younger patients. These practices are the medical home to more than 56,000 UnitedHealthcare of Florida Community Plan pediatric members.

With sweeping government budget cuts made across the state, UnitedHealthcare of Florida Community Plan is helping to establish relationships with several local public schools, as well as non-profit youth centers and after school programs, in an effort to provide their own physical education curriculum.

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