To help simplify the often complex world of health benefits, UnitedHealthcare has created its own health-focused "town" – Health Care Lane. Health Care Lane is both an online experience, and a "brick-and-mortar" exhibit that brings the interactive website to life.
Both versions of Health Care Lane are designed to improve consumer health literacy and help employers experience the many different health care programs they can put in place for their workforce.
Take a video tour of Health Care Lane.
HealthCareLane.com is a virtual town whose "residents" explain fundamental health insurance topics in friendly, engaging conversations.
Health Care Lane is a 7,000 square foot "town" where visitors can stroll and talk with the "townspeople" representing various parts of the health care system.
View B-roll footage of the Health Care Lane exhibit.