Individuals & Families Employers Brokers Physicians Health & Wellness
ARTICLE UnitedHealthcare of Wisconsin Launches "CEOs for Cycling" Program to Promote Healthy Lifestyles

WAUWATOSA, Wis. (May 26, 2011) – UnitedHealthcare of Wisconsin has partnered with DreamBikes of Milwaukee to launch the "CEOs for Cycling" program, which collects and refurbishes bikes for kids and adults in the Milwaukee community who may not be able to afford them on their own.


CEOs of local organizations, including Wheaton Franciscan Healthcare, Wisconsin Energy Foundation and Bucyrus International Inc., joined quickly after UnitedHealthcare of Wisconsin CEO Wendy Arnone stepped up and proposed the program.


Participating businesses are sponsoring bike drives to collect donated bikes for kids and adults, and each company is also donating $2,500 to DreamBikes to finance the cost of refurbishing the donated bikes and distributing them to local youth and families. On June 24, UnitedHealthcare of Wisconsin and UnitedHealthcare's Professional Cycling Team will host a luncheon and bike ride for participating companies and the nonprofit organizations receiving the donated bikes.


DreamBikes is a nonprofit organization that makes bikes accessible and affordable to kids and adults who live in low-income neighborhoods.


"We're honored to collaborate with these local companies on this exciting program," said Toni Grewuch, of DreamBikes. "One of our goals at DreamBikes is to make healthy and active lifestyles possible for all families by making bicycles available to everyone. This program is a great example of local companies taking the lead in raising awareness of those ideals and helping others enjoy the fun and healthy benefits of riding a bike."


"CEOs for Cycling reflects UnitedHealthcare and our partnering companies' commitment to encourage and support healthy and active lifestyles in our community. Riding a bike is a fun and effective way for families to stay healthy and spend quality time together," Arnone said.


UnitedHealthcare of Wisconsin has already conducted a bike drive earlier this month with its employees at its Wauwatosa office, collecting 37 bicycles. Wheaton Franciscan is conducting its bicycle drive June 4. The bicycle drives are open to the public, and each company has set a goal to collect at least 25 bicycles. People interested in donating a used bicycle to the CEOs for Cycling program may contact DreamBikes at (414) 763-0909 or email info@dream-bikes.org.


About DreamBikes of Milwaukee
DreamBikes is a non-profit, 501(c)3 organization that strategically places used bicycle stores in low-income troubled communities. DreamBikes partners with local youth organizations to staff the stores with teens from the area. The organization's mission is to make a real difference in the lives of the kids, help needy communities and change the world - one kid and one bike at a time.


About UnitedHealthcare
UnitedHealthcare is dedicated to helping people nationwide live healthier lives by simplifying the health care experience, meeting consumer health and wellness needs, and sustaining trusted relationships with care providers. The company offers the full spectrum of health benefit programs for individuals, employers and Medicare and Medicaid beneficiaries, and contracts directly with more than 650,000 physicians and care professionals and 5,000 hospitals nationwide. UnitedHealthcare serves more than 37 million people and is one of the businesses of UnitedHealth Group (NYSE: UNH), a diversified Fortune 50 health and well-being company.