Individuals & Families Employers Brokers Physicians Health & Wellness
ARTICLE UnitedHealthcare's Golden Rule Insurance Company Offers Critical Illness Coverage to Give Individuals and Families Added Financial Protection

INDIANAPOLIS (June 27, 2012) – UnitedHealthcare's Golden Rule Insurance Company has introduced a critical illness insurance plan for individuals and families that provides cash payments to plan participants who are diagnosed with serious illnesses or conditions. The cash benefit can be used to cover living expenses, out-of-pocket medical costs and more.


People enrolled in the critical illness insurance plan can receive a lump-sum benefit payout if they are diagnosed with a specified illness or condition, such as cancer, heart attack, stroke or paralysis. Consumers can choose their coverage amount, available in $10,000 increments up to $50,000.


"Our new critical illness plans can provide financial protection as a supplement to health insurance or to help take care of daily living expenses if family income drops as a result a serious illness or injury," said Golden Rule CEO Richard A. Collins.


Someone in America has a stroke every 40 seconds, and more than 1.6 million Americans are expected to be diagnosed with cancer this year, according to recent statistics from the American Heart Association and the American Cancer Society.

"Many people don't know this kind of coverage exists. Once they hear about it, they quickly understand how important it is," said Myron Zolkewsky, an independent insurance broker in the metropolitan Detroit area. "No one needs the added burden of worrying about everyday living expenses if they've been diagnosed with a serious illness."


A leading provider of health insurance for individuals and families for 65 years, Golden Rule has been a UnitedHealthcare company since 2003. UnitedHealthcare's personal health, dental and other specialty plans are offered in 41 states and the District of Columbia, and marketed under the UnitedHealthOne brand.


Golden Rule's new critical illness insurance plans are now available to individuals and families in 21 states including Arizona, Arkansas, Colorado, Delaware, Illinois, Indiana, Iowa, Louisiana, Michigan, Mississippi, Missouri, Nebraska, Nevada, North Carolina, Ohio, Oklahoma, South Carolina, South Dakota, Tennessee, Texas and Wisconsin. Applicants are not required to have any other insurance plans through Golden Rule or its affiliates.


For more information, consumers can call 1-800-444-8990, visit www.goldenrule.com or contact a local independent insurance broker who offers UnitedHealthOne health, dental and specialty plans.