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ARTICLE UnitedHealthcare and Woman's Day Magazine Encourage Americans to Become "Heart Heroes"

MINNETONKA, Minn. (Feb. 13, 2012) - UnitedHealthcare and Woman's Day magazine are celebrating American Heart Month in February by encouraging Americans to pledge to "Be a Heart Hero" and learn how to maintain a healthy heart and lifestyle.

 

Participants can pledge by signing up online at www.WomansDay.com/BeaHero. The website provides important facts about heart disease and the associated risks such as high blood pressure, high cholesterol and an unhealthy diet. Heart Hero bracelets are also available for purchase to share with loved ones, with proceeds going to support the American Heart Association.

 

"We're proud to join forces with UnitedHealthcare to launch this initiative in the fight against heart disease," said Ginger Sutton, vice president and chief brand officer of Woman's Day. "We hope both women and men will take the 'Be a Heart Hero' pledge to learn more about maintaining a heart healthy lifestyle and encourage their loved ones to do the same."

 

Heart disease is the No. 1 killer of both men and women in the United States, causing one in three deaths each year, and in most cases, the disease was preventable, according to the American Heart Association. Unfortunately, many people do not realize they have a heart disease or know how to reduce the risks.

 

As part of its heart health awareness campaign, UnitedHealthcare will host an online educational seminar Tuesday, Feb. 14, at 11:30 a.m. (CST) on its Source4Women website. Kathleen Zelman, MPH, RD, a registered dietitian and a nationally known nutritionist, will host the seminar and discuss simple diet strategies that can lower risk for heart disease and improve health. The seminar is free and people can register on Source4Women.

 

The Source4Women site offers several heart health resources including heart health quizzes and tips, healthy recipes, and a preventive care tool (www.uhcpreventivecare.com) that provides age- and gender-specific preventive-care recommendations that enable people to better manage their health. Individuals should also check with their doctors to find out what care is best for them.

 

Heart Heroes partner UnitedHealthcare offers programs to promote heart health and overall wellness for people at every stage of life. For example, UnitedHealthcare is helping to improve care for women with coronary artery disease (CAD) through programs that enable women to manage their conditions and prevent heart attacks. These programs include consultation with a registered nurse; treatment planning, decision support and health maintenance; personalized education; symptom and medication management; depression screening; and lifestyle coaching, to build healthy habits.

 

UnitedHealthcare supports the "Million Hearts Initiative," a public/private partnership led by the U.S. Department of Health and Human Services, The Centers for Medicare & Medicaid Services, and the Centers for Disease Control and Prevention. The initiative's goal is to prevent 1 million heart attacks and strokes over the next five years.

 

"It is critical that all Americans know their risks for heart disease and how to lower those risks through healthy lifestyle choices. Recognizing February as American Heart Month is a good reminder for everyone to learn more about their heart health, consult with their doctors, and maintain a healthy heart and lifestyle," said Tina Groat, M.D., UnitedHealthcare's national director of women's health.

 

About UnitedHealthcare UnitedHealthcare is dedicated to helping people nationwide live healthier lives by simplifying the health care experience, meeting consumer health and wellness needs, and sustaining trusted relationships with care providers. The company offers the full spectrum of health benefit programs for individuals, employers and Medicare and Medicaid beneficiaries, and contracts directly with more than 650,000 physicians and care professionals and 5,000 hospitals nationwide. UnitedHealthcare serves more than 38 million people and is one of the businesses of UnitedHealth Group (NYSE: UNH), a diversified Fortune 50 health and well-being company.