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ARTICLE UnitedHealthcare Launches Hispanic-Focused Health Plan in Kansas

WICHITA, Kan. (Dec. 6, 2012) – UnitedHealthcare's PlanBienSM, an innovative suite of health plans with culturally relevant services to enhance the health and well-being of Hispanics and their families, is now available in Kansas.

PlanBien transcends traditional health plans with a host of bilingual (Spanish and English) and culturally relevant health information and customer service programs tailored to meet the unique health care needs of Hispanics. 

The services include: bilingual health and wellness educational materials such as ¿Qué le dijo el médico? (What did the doctor tell you?) – bilingual photo stories depicting how a family discusses common health concerns; certified bilingual (English/Spanish) health advisers available to answer questions and help plan participants locate Spanish-speaking doctors; an online bilingual provider directory that lists physician offices with Spanish-speaking doctors and/or staff; bilingual websites and a mobile site that provide a variety of resources; and much more. 

PlanBien is available to employers in Kansas with up to 3,000 employees at no additional cost. It enables customers to access UnitedHealthcare's national care provider network of more than 650,000 physicians and 5,000 hospitals.

Since it launched in 2008, more than 125,000 plan customers nationwide have used PlanBien's services, with 44,000 joining so far this year. In addition to Kansas, PlanBienSM is also available in Arizona, California, Colorado, Florida, Illinois, New Mexico, Texas and Utah.  

"In developing PlanBien, we enhanced UnitedHealthcare's quality and cost-effective health benefit plans with innovative services that help address two growing areas of concern: the need to reduce the rate of the uninsured among the Hispanic population, and to help Hispanics – many of whom communicate more comfortably in Spanish – better understand their health plan and become more engaged in their health care. We believe PlanBien can make a positive impact on both fronts," said Russell Bennett, UnitedHealthcare's vice president of Latino Health Solutions.

Hispanics comprise America's fastest-growing work force, which is projected to grow 34 percent nationwide by 2014, according to the U.S. Department of Labor. Research1 indicates that many Hispanics prefer to receive health care information in Spanish and/or a bilingual format. According to the U.S. Census Bureau, more than 10 percent of the total population in Kansas is Hispanic, and there are 5,700 Hispanic-owned businesses across the state.

"As an organization dedicated to helping to improve the lives of Hispanic Kansans, we are proud to see that there is a health care program specifically designed for Hispanics with all information in Spanish. This demonstrates UnitedHealthcare's commitment to the health of the Hispanic community across our state," said Abe Rodriguez, executive director, Wichita Hispanic Chamber of Commerce.

"Employers and organizations are increasingly aware that their employees and members reflect a very diverse society and, as such, demand more than a 'one-size-fits-all' health plan," said Bill Tracy, CEO, UnitedHealthcare Employer & Individual of Kansas. "UnitedHealthcare's PlanBien is tailor-made for businesses and organizations with Spanish-speaking employees who may speak English at work but prefer to speak Spanish at home or when dealing with complex or personal topics like their health or health care benefits."

More information about Latino Health Solutions, including additional bilingual resources such as wellness tools and health-related articles, are available at UnitedHealthcare's bilingual (English/Spanish) website,, or the mobile site,

1 Isobel Harvey RNMSN & Matthew O'Brien MDMSc (2011): Addressing Health Disparities Through Patient Education: The Development of Culturally-Tailored Health Education Materials at Puentes de Salud, Journal of Community Health Nursing.

About UnitedHealthcare

UnitedHealthcare is dedicated to helping people nationwide live healthier lives by simplifying the health care experience, meeting consumer health and wellness needs, and sustaining trusted relationships with care providers. The company offers the full spectrum of health benefit programs for individuals, employers and Medicare and Medicaid beneficiaries, and contracts directly with more than 650,000 physicians and care professionals and 5,000 hospitals nationwide. UnitedHealthcare serves more than 38 million people and is one of the businesses of UnitedHealth Group (NYSE: UNH), a diversified Fortune 50 health and well-being company.