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ARTICLE UnitedHealthcare Recognizes Korean-American Community for Commitment to Health and Wellness in the Tri-State Region


NEW YORK (May 31, 2012) – UnitedHealthcare is celebrating the 10th anniversary of its Asian Initiatives Korean Program in New York City and New Jersey, and the community's ongoing commitment to help improve Korean-Americans' health.

Local officials and other dignitaries joined UnitedHealthcare employees for a luncheon today at the UnitedHealthcare Asian Plaza in Queens to recognize community leaders who were instrumental in the growth of this focused, collaborative program and its community-based health initiatives.


The Korean American Physicians Independent Practitioners Association (KAPIPA), Korean American Insurance & Financial Association, Korean Community Services of Metropolitan New York, Inc., Korean Community Center, Asian Women's Christian Association and Community Senior Center of Flushing, Inc. were honored for their efforts in expanding health education and access to quality health care to Korean-Americans in New York City and New Jersey.


"Improving our communities' health is about providing easier access to quality health care and resources to help people enhance their health and well-being," said Christopher Law, national vice president of UnitedHealthcare's Asian Initiatives. "We thank all of our community partners for their support. It is through these valued relationships that we can continue to help bridge knowledge and cultural gaps to help people live healthier lives."


As part of its month-long celebration, UnitedHealthcare's Asian Initiatives will host a series of health seminars in June led by KAPIPA-affiliated physicians to address health concerns that affect Korean-Americans. Also, UnitedHealthcare is sponsoring a charitable golf outing June 12 for the Friends of Grace Seniors Korean Community Center, a New Jersey-based organization that provides educational, health and social services for area Korean-American seniors.


"Creating an atmosphere where physicians can work collaboratively with health insurers will ultimately lead to healthier patients," said Yunhee Chung, M.D., president of the KAPIPA, which has been serving the Korean-American community with UnitedHealthcare since 2008.


UnitedHealthcare's Asian Initiatives, established in 1994, was one of the first health plans to provide culturally relevant health care services to the Asian-American community in New York City's Chinatown area. The Asian Initiatives Korean program was added in 2002. Since then, UnitedHealthcare has opened offices serving Pakistani-Americans and Indian-Americans.


UnitedHealthcare is extending its ethnic-specific health and benefits programs, and expanding its retail store model to offer a broad portfolio of health plan options, drop-in health and customer service centers, and health and wellness programs to communities across the country.


"We have an opportunity to help entire communities become healthier," said Law. "We look forward to our continued collaboration with physicians and other health care providers, small-business owners and other community leaders."


UnitedHealthcare's Asian Initiatives currently has offices in Chinatown and Flushing, New York, and northern and central New Jersey. Nearly 3,000 Asian-American physicians and other health professionals participate in UnitedHealthcare's care provider network, which serves more than 63,000 consumers in Asian-American communities in the tri-state area. Many of the physicians are part of an alliance with the Chinese American Independent Practice Association (CAIPA) and KAPIPA.


About UnitedHealthcare
UnitedHealthcare is dedicated to helping people nationwide live healthier lives by simplifying the health care experience, meeting consumer health and wellness needs, and sustaining trusted relationships with care providers. The company offers the full spectrum of health benefit programs for individuals, employers and Medicare and Medicaid beneficiaries, and contracts directly with more than 650,000 physicians and care professionals and 5,000 hospitals nationwide. UnitedHealthcare serves more than 38 million people and is one of the businesses of UnitedHealth Group (NYSE: UNH), a diversified Fortune 50 health and well-being company.