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ARTICLE "Scarlet Says Good-Bye Children's" Book Wins Mom's Choice Award


MINNETONKA, Minn. (Nov. 26, 2013) – "Scarlet Says Good-Bye," a children's book from UnitedHealthcare Educational Publishing Group™, has won a prestigious Mom's Choice Award®, an international seal of approval that parents, educators, librarians and retailers look for when selecting quality materials for children and families.

"Scarlet Says Good-Bye" helps children understand what hospice is and how they can spend time with a parent or grandparent to create new memories as their loved one approaches end-of-life. Designed for children under 12, the book includes an illustrated short story, ideas for activities with their loved one and games to do on their own while sitting with someone who may not be responsive.

"Scarlet Says Good-Bye offers a gentle and simple way to explain the philosophy and role of hospice to children. The book promotes positive interactions between the child and his or her loved one who is dying. It is a valuable tool as children begin their journey of grief," said Sarah Kroenke, BSSW, LSW, a hospice grief counselor in Minneapolis.

The book was created with support and funding from UnitedHealthcare as part of the company's effort to develop innovations that help people live healthier lives and enhance the health care system.

"Scarlet Says Good-Bye is helping bring comfort to children who are experiencing the loss of a loved one," said Christine L. Thompson, a UnitedHealthcare employee and the book's author. "To be acknowledged by the Mom's Choice Awards and receive this distinction is truly an honor."

The book is available for online purchase and as a free electronic version. People can Like "Scarlet Says Good-Bye" on Facebook and follow @ScarletGoodbye on Twitter.

About UnitedHealthcare

UnitedHealthcare is dedicated to helping people nationwide live healthier lives by simplifying the health care experience, meeting consumer health and wellness needs, and sustaining trusted relationships with care providers. The company offers the full spectrum of health benefit programs for individuals, employers and Medicare and Medicaid beneficiaries, and contracts directly with 780,000 physicians and care professionals and 5,900 hospitals and other care facilities nationwide. UnitedHealthcare serves more than 40 million people in health benefits and is one of the businesses of UnitedHealth Group (NYSE: UNH), a diversified Fortune 50 health and well-being company.