4 out of 5 Consumers believe in the "Consumerization" of Health Care

Dec. 20, 2012

A new research study (PDF) reveals that 80 percent of American consumers believe the growing "consumerization" of health care – people take a more active role in managing their care – is a positive development.

Global information provider Wolters Kluwer Health surveyed 1,000 consumers ages 18 and older to determine if they feel prepared to take more responsibility for health care choices. Results show 86 percent feel they must take a more proactive role in managing health care in order to ensure better quality of care. The report notes that 76 percent report they have the information and tools to take more responsibility in choosing health care providers and researching treatment options.

"With greater responsibility placed on patients to take a role in their own care, it's essential that consumers have access to evidence-based tools and resources to make informed decisions about their care in partnership with their health care providers," said Dr. Linda Peitzman, Chief Medical Officer, Wolters Kluwer Health. "Access to research-based medical information not only can positively impact quality of care, but it also can lead to improved doctor-patient communication and relationships."

The survey also found that the notion of the "patient experience" is gaining significance for Americans, with 30 percent wanting their patient experience to be similar to other customer experiences they have, such as shopping, hotel and travel experiences, complete with choices and control.

Among respondents, women and consumers aged 35-54 were most likely to agree they need to take a more proactive role in their health care choices.