Case study: Modern approach to employee engagement

When employees are engaged in their health care — actively using the programs and services available to them — outcomes improve, costs may come down and employees may be more productive.

The most effective engagement strategies start with consumer-centric research to understand employee behavior. UnitedHealthcare has developed an on-demand insights panel that provides real-time consumer feedback and identifies employee:

  • Pain points
  • Barriers 
  • Motivators. 

Then, to inform and maximize employee conversion and engagement, the following are rapidly tested and refined:

  • Messages
  • Concepts 
  • Campaigns.

As the right message is crafted for each target audience, a number of data-driven steps are taken to reach each employee at the right time in the right place. That means developing a strategy to reach employees exactly when they are in need of a relevant cost-saving or health solution.

To read more about this modern approach to employee engagement — with strong examples related to flu shots and pregnancy — check out this case study.

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