Direct marketing campaign for small business, key accounts to launch early September
- Sales Support
- Select States
- Fully Insured and Self-Funded
The third quarter 2018 direct marketing campaign targeting business decision-makers with 8-250 employees launches in early September.
The campaign* is designed to better educate prospects, which may help grow your business with UnitedHealthcare. Messaging suggests to prospective employers that UnitedHealthcare may have a health insurance plan to meet their business' needs, and includes an offer to obtain additional informational materials.
In addition, a self-mailer with a test call-to-action for groups with 8-15 employees in selected markets directs prospects to go online and get a quote.
Prospective businesses will receive the following informational materials:
- National Third Quarter 2018 Direct Marketing Campaign Letter Package – “WIN-WIN”
- National Handbook – “WIN-WIN / “Group Health Plans: Better for You, Better for Employees”
- National Self-Mailer
- National Self-Mail no BRC
The campaign includes a prospect "Call-to-Action" including:
- Contacting their broker
- Visiting a website
- Calling a toll-free number
- Mailing a business reply card
Samples of the campaign and fulfillment materials are located above. If you have further questions, please contact your UnitedHealthcare representative.
*Campaign markets include Ala., Alaska, Ariz., Ark., Calif., Conn., Del., District of Columbia, Fla., Ga., Ill., Ind., Iowa, Kan., Ky., La., Maine, Md., Mass., Mich., Miss., Mo., Neb., N.M., N.Y., N.C., Ohio, Okla., Ore., Pa., R.I., S.C., Tenn., Texas, Utah, Va., Wash., W.Va., Wis. and Wyo.