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  5. Second quarter marketing campaign targets small businesses in New Jersey
    • News for Brokers

Second quarter marketing campaign targets small businesses in New Jersey

June 05, 2018
  • New Jersey
  • Fully Insured and Self-Funded
  • Products and Services, Sales Support

UnitedHealthcare is launching its second quarter 2018 direct marketing campaign targeting business decision-makers with 7-50 employees in early June. The campaign is designed to better educate prospects, which may help grow your business with UnitedHealthcare. Messaging suggests to prospective employers that UnitedHealthcare may have a health insurance plan to meet their business' needs, and includes an offer to obtain additional informational materials. 

Prospective businesses will receive the following informational materials:

  • Oxford Second Quarter 2018 Direct Marketing Campaign Letter Package  – “WIN-WIN”
  • Oxford Handbook: “WIN-WIN / “Group Health Plans: Better for You, Better for Employees”
  • Oxford NJ Insert

The campaign includes a prospect "Call-to-Action" including:

  • Contacting their broker
  • Visiting a website
  • Calling a toll-free number
  • Mailing a business reply card

Samples of the campaign and fulfillment materials are located above. If you have further questions, please contact your UnitedHealthcare representative.

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