UnitedHealthcare launched its second quarter 2018 direct marketing campaign targeting business decision-makers with 7-99 employees in early June. The campaign is designed to better educate prospects, which may help grow your business with UnitedHealthcare. Messaging suggests to prospective employers that UnitedHealthcare may have a health insurance plan to meet their business' needs, and includes an offer to obtain additional informational materials.
Prospective businesses will receive the following informational materials:
- National Second Quarter 2018 Direct Marketing Campaign Letter Package – “WIN-WIN”
- National Handbook – “WIN-WIN / “Group Health Plans: Better for You, Better for Employees”
The campaign includes a prospect "Call-to-Action" including:
- Contacting their broker
- Visiting a website
- Calling a toll-free number
- Mailing a business reply card
Samples of the campaign and fulfillment materials are located above. If you have further questions, please contact your UnitedHealthcare representative.
*Campaign markets include: Alabama, Alaska, Arizona, Arkansas, California, Connecticut, Delaware, Florida, Georgia, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Mississippi, Missouri, Nebraska, New York (Upstate), North Carolina, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Utah, Virginia, Washington, Washington, D.C., West Virginia, Wisconsin, Wyoming