Case study: Modern approach to employee engagement
- All States
- Fully Insured and Self-Funded
- Health & Wellness
- Member Experience
When employees are engaged in their health care — actively using the programs and services available to them — outcomes improve, costs may come down and employees may be more productive.
The most effective engagement strategies start with consumer-centric research to understand employee behavior. UnitedHealthcare has developed an on-demand insights panel that provides real-time consumer feedback and identifies employee:
- Pain points
Then, to inform and maximize employee conversion and engagement, the following are rapidly tested and refined:
As the right message is crafted for each target audience, a number of data-driven steps are taken to reach each employee at the right time in the right place. That means developing a strategy to reach employees exactly when they are in need of a relevant cost-saving or health solution.
To read more about this modern approach to employee engagement — with strong examples related to flu shots and pregnancy — check out this case study.