Programs and tools: Advocate4Me

Delivering a personalized health care experience

Advocate4Me is designed to help members successfully navigate the health care system by matching them with expert advocates who guide them when they have questions. Members can use this resource as their single point of contact, giving them a clear way to get support to make more informed health care choices and get the most out of their benefits.

Simplifying the benefits experience

Whether it’s through one-on-one conversations or by using online tools, advocates guide employees and their covered family members when they have questions about their health and health plan. With access to specific member data, advocates are able to find personalized solutions for each member’s situation – which helps improve outcomes and lower costs.

Offering proactive, personal guidance

With the help of powerful technology and insights, advocates create a highly proactive experience for members. Using predictive personalization, the program:

  • Automatically routes callers to an advocate whose skills and training match their needs
  • Helps advocates quickly understand why the member is calling – before they even speak
  • Brings up health opportunities before members even ask

Providing access to quality care

Advocates have a wide range of qualifications, from nursing degrees to complex claims resolution. They also have access to a full team of clinicians, pharmacists and more, so they become a “one-stop” resource for topics like:

  • Benefits and claims

  • Provider search

  • Pharmacy

  • Finances

  • Well-being

  • Emotional health

  • Clinical support

  • Complex health care support

  • And more

Advocate4Me offers members service, support and access that goes above and beyond, helping to improve the health care experience, one person at a time.

For more information, contact your UnitedHealthcare representative.


Rally Health provides health and well-being information and support as part of your health plan. It does not provide medical advice or other health services, and is not a substitute for your doctor's care. If you have specific health care needs, consult an appropriate health care professional. Participation in the health survey is voluntary. Your responses will be kept confidential in accordance with the law and will only be used to provide health and wellness recommendations or conduct other plan activities.