Celebrating 30 years of helping Asian Americans access health care


Asian Initiatives celebrates 30 years

Health care is much more than simply providing clinical services. It is about treating people in a way that is culturally relevant, giving information that is easy to understand — and delivering it in the languages they speak. That is exactly what Asian Initiatives has been doing for the Asian members in their communities for 30 years.

This summer, Asian Initiatives celebrated three decades of making a difference by addressing linguistical, cultural and financial barriers to care. The business started in 1994 with a small health benefits center serving approximately 1,000 people in New York’s Chinatown. 

It has since evolved into a sophisticated network that operates 13 retail locations across the country, serving more than 200,000 people and working with more than 4,000 Asian health care providers. Language is often a hurdle preventing Asian Americans from accessing health care, and members of the Asian Initiatives staff speak Mandarin, Cantonese, Korean, Vietnamese, Hindi and other Asian languages.

“UnitedHealthcare has truly become part of the fabric of the Asian communities we serve,” said Chris Law, national vice president, UnitedHealthcare Asian Initiatives. “It is our goal to give Asian Americans access to culturally relevant health care resources in their communities. We look forward to many more years working with neighborhood leaders to keep our Asian-American communities vibrant and healthy.”

The 30th anniversary celebrations were held in New York City, where leaders from community groups serving the Asian population and UnitedHealthcare recognized their decades-long collaboration to deliver high-quality, affordable, culturally relevant care to Asian Americans.

Watch the video above to learn how we are making a difference in the lives of Asian Americans, like Dual Special Needs plan member Hui Ming Pang.  

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