New Asian Resource Center helps support multicultural care
For many Asian American communities, navigating the U.S. health care system can be overwhelming. Language barriers, cultural differences and unfamiliarity with insurance options can often stand in the way of accessing care. The Asian Resource Center was built to break down these barriers.
“We’re not just offering services – we’re building trust,” said Christopher Law, national vice president of UnitedHealthcare’s Asian Initiatives. “This center is a reflection of our commitment to meet people where they are, in the language they speak, and with respect for their cultural values.”
Over the summer, the UnitedHealthcare Asian Initiatives team celebrated the grand opening of the newly expanded Asian Resource Center in Brooklyn, New York, one of the 12 centers across five states.— another milestone from more than three decades of serving this community.
UnitedHealthcare’s Asian Initiatives, a program rooted in cultural understanding, community engagement and healthy equity, has worked to close gaps in care for the Asian American community for 30 years, providing a place that meets them where they are.
A community-first approach
Bensonhurst (a neighborhood of Brooklyn) is home to one of New York City’s most diverse Asian populations. The decision to expand in this neighborhood was intentional. The Asian Resource Center now offers:
- Multilingual support in Mandarin, Cantonese and more
- Culturally tailored health education and benefit navigation
- Technology classes for seniors to bridge the digital divide
- Assistance with government programs like SNAP and the Medicare Savings Program
- One-on-one support for navigating UnitedHealthcare services
These services are designed not only for UnitedHealthcare members but for the broader community, as well, ensuring anyone who needs help and assistance navigating a journey to better health is supported.
By helping individuals understand their benefits, access preventive care and feel empowered in their health decisions, places like the resource center can help not only improve health outcomes for the individuals it serves but strengthen the health of entire communities.
Opening the Asian Resource Center is just the beginning. With a new educational video series and ongoing partnerships with local leaders, the UnitedHealthcare Asian Initiatives team is laying the groundwork for long-term impact.
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