Working to make health insurance oh-so-much simpler
Founded in 2016 with UnitedHealth Group investment from the beginning, Surest is what’s next in health care industry innovation — built for more choice, flexibility and savings.
- Innovation
- Products and services
- All states
- All Business Sizes
A UnitedHealthcare company, Surest® is built to provide what most people expect — preventive care, urgent/emergency care, behavioral health care and more — but with a far simpler plan design. Surest aims to tackle 3 challenges with innovative solutions:

With these solutions, Surest is delivering results that matter for employers and employees:
- With high member satisfaction, 8 out of 10 members said they would be disappointed if their employer no longer offered Surest
- Year-over-year growth from 2021 to 2022 has shown a 155% increase in the number of employers using a Surest plan
- With lower costs and a simpler experience, employers can save up to 15%, because the majority of Surest members "understand" or "really understand" their plan
Accelerating the pace of innovation in health care
Addressing the complexity of the health care industry requires a greater investment in data and analytics, digital transformation and strategic collaborations.
Transforming health care at the local level
A few UnitedHealthcare regional leaders share how innovation is coming to life in their markets and why meeting employees where they are may be more important than ever.
Bringing new health care solutions to life for employers and employees
A one-page placemat that summarizes the ways UnitedHealthcare is transforming the future of health care.
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Explore the innovative strategies that are helping make health care work better for you and your employees.